LORE, a mid-size luxury fashion brand, was looking to introduce their bomber jackets through a campaign that went beyond product presentation. The challenge was not visibility, but emotional connection - how to anchor the garments within LORE’s values of family, tradition, and familiarity. Together with LORE, we developed Prayer Poems Proverbs, a three-part voice-over campaign framed as a letter to a grandmother named Florence, inspired by her handwritten notes and translated into spoken word and moving image. The result was an intimate, narrative-driven campaign that positioned the garments within a lived-in cultural context. In addition to the film series, PRSWRK provided high-quality campaign photography, website footage, and supported the creative direction throughout the process.