David operates in a highly saturated electronic and techno scene where most DJs share similar branding, visuals, and performance-driven imagery. Early on, we identified this as the core challenge: standing out in a landscape where artists often look interchangeable. Our goal was to create a distinct world around David, one that moves beyond standard DJ branding. We led the creative direction by defining a clear visual and emotional language and repositioning him as a cultural figure rather than a DJ behind the decks. A key part of this process was styling. We connected David with a high-profile stylist from Argentina and guided the overall styling direction, positioning him closer to a punk rock archetype within the DJ scene. This shift introduced a sharper, more rebellious identity that separated him clearly from other techno artists. Visually, we focused on cinematic short-form content that avoided typical club or turntable settings. Instead, the content presented David through atmosphere, emotion, and character, allowing the audience to enter his world rather than simply watch a performance. The outcome was a clear repositioning of David’s artistic identity. The release campaign for his single Reborrar generated over one million impressions, significantly increasing attention and engagement. Beyond numbers, the collaboration resulted in a cohesive world, a curated feed, and a strong foundation for long-term growth and international relevance. Step inside David’s world.